Byron Beef Jerky

Hang packs

 

These guys went from the humble Byron Bay market place to a line of 4,000 specialty shops Australia wide.

This was a great example of a product that I really believed in, it’s full of flavour and far from the usual cardboard Jerky I’ve tried everywhere else.

 

I created a strong bold branding, using each flavor as a strong feature throughout the packaging range to establish it’s standpoint above other similar but inferior products. Byron Jerky has seen a growth of 900% since their re-branding.