Wendy's

Store Stuff

 

Wendy's is an iconic brand with a great sense of humor. They have a long run of standing in a cluttered marketplace as a fun and childish brand. Their new approach was to re-launch themselves in a more unique, contemporary manner that would appeal to adults and children a like.

 

While still holding a strong emphasis on their products as a fun treat, I managed to blend in some much needed quirk into the new look. I chose to also craft the new look with a strong sense of typography and the creation of our own language, providing the new Wendy's with an edgy feel that compliments its simplistic easy going nature. I feel Wendy's new look I feel is an  innovative design template that would go against current category norms.