Golden Crumpets

Re Branding

 

Golden crumpets have a long standing history in most Australian childhoods. 

When it came to re-designing this iconic brand it was a clear case of carefully bringing the slightly aged design into the 21st century, while still keeping it’s recognizable shelf presence.

 

Mr. Golden also received a much needed makeover, I updated his look by rendering him in a sleeker illustrative style, I even changed his outfit a little to contemporaries him as well.