Tip Top

Re Branding

 

As one of Australia’s most iconic supermarket brands, when Tip Top decided to re-brand their entire range I thought it would be a great opportunity to freshen up the longstanding brand.

 

With a new fold down window revealing the actual product I came up with a colour code to portray each of the bread varieties, each with their own bold branding. The range included not just their regular bread range but also Up wraps & Garlic Bread.

The colourful revamp of this aged brand demands maximum shelf presence while still being fun, approachable and recognizable.