Falwasser

Wafer Crackers

 

Crackers aren’t usually the most exciting product. In this sector I found there to be absolutely no innovation in branding at all. When approached by Falwasser to design their branding, I was thrilled!

 

The brief was fairly open and I saw it as a great opportunity to create something quite unique that would push the current category norm. I decided to not just create a tone of voice but an entire personality to base it's design on.